
High Price Point,
Tourist Considerations
Sheepskin boots have become a major product for the souvenir industry in Australia particularly with the influx of visitors from Asia who see the product as the ideal Australian gift and momento.
The relatively high price point and bulk of sheepskin boots combined with the high rental at the majority of retail distribution points made the product ideal for a proof of concept trial.
The Inherent Problems
Challenges facing the retailer and customer
For the Retailer
The bulkiness of the item limits the number of sizes which a retail store can stock, carry and merchandise on the floor. This problem is then compounded by the number of styles a store wishes to sell.
For the Customer
The peak season for sheepskin boot sales occurs during the Australian summer when tourists flock from colder climates. This means customers need to carry bulky winter items during their holiday and risk damage and loss
What does it mean?
In order to stock a limited 5 styles, a store would need 75-90 pairs on hand. To stock a more compelling range of say 10 styles is prohibitive due to the cost of stock and storage space.
Bondi Pavilion
The BTF Flagship Store
Located right down on Bondi Beach.
At 75 square metres, space use is critical at this location. Prior to kiosk installation 7 styles in 5 sizes were stocked.

So What Happened?
What were the results? What did we Learn?




Changing the way we do business…
The Customer Experience

Easy to use
Used by All
We had a great sample of ages from different backgrounds use and process sales through the kiosk. It wasn’t limited to only the “tech-y”.

Not Afraid of
New Technology
With samples there to reassure look, fit and sizing, customers weren’t afraid of purchasing on a touchscreen.

Thanks for the
After Sales Service
Customers were glad to have items shipped to their home/office and not have to carry them around on holiday.

Shopping.
A Universal Language
Although there was a language barrier present with our foreign customers, they were still able to process orders through simple user-interface mechanics found in all e-commerce stores.